Website Promotion Tools and Tips
BetaGate Notebook

#1Web promotion links
Submit web site to: Google      Yahoo     MSN
Additional free submissions: ExactSeek.com    ScrubTheWeb.com    WhatUseek.com   Subjex.net

Highest rank directories:
Yahoo! ($299)
Joeant.com ($39.99)   
Lii.org (free)
Botw.org ($99.95)
DMOZ.org  (free)
WhatUseek.com ($24.99)
AbleSeek.com ($40) high Google PR

#2 Miscellaneous
- It would be best if the links to your website are in the text of a page (natural linking).
- Do not forget forums, mailing lists, discussion boards.
- Sometimes better to have 10 nishe websites than a broad one with low traffic.
- Do not exceed a 20:1 prose-to-keyword ratio within a web page

#3 List of websites with article collections
ezinearticles.com
buzzle.com
isnare.com
goarticles.com
ideamarketers.com
articlealley.com

#4 Search engine optimization advices:
- Never use "link-farms" - you will be penalized by serach engines
- Use XML for RSS feeds.
- Don't overuse Flash and Javascript.
- Don't manipulate to have a higher PR
- Post articles for free use on your and other sites
  (source)

#5 Webesite design advices
- Never use the "under construction" sign
- Don't overuse new technologies
- Hide visitor counters
- Update copyright declarations every year
- Use active verbs and short sentences
- Keep your pages short
- Tell your visitors what to do next
- Tell how your products or services can help visitors lessen their pain and get pleasure
  (source)

#6 Two notes about Google
- Google aggressively attacked duplicate content abusers with their algorithm updates
- There is a new study that says Google is banning sites that use any DMOZ data. (source)

#7 Simple website optimization for search engines
- Select the correct keywords. Use Wordtracker.
- Use as many keyword phrases as possible.
- A separate page should be made for each keyword phrase.
- Add internal links (from one page to another matter) with anchor texts.
- Place at least 250 words per page.
- Use one subject per page.

#8 How to increase Google AdSense revenue
- match background of your ad and background of your page.
- avoind traditional banner style
- use high paid keywords on your page, focus your page to these keywords
- AdSense ads must look like a regular part of your site.
- images near the ads can help (http://www.searchenginecollege.com/articles/article-library.htm)
- add more ads on one page

#9 SEO Recourses
Tools.SEObook.com
SEOchat.com
SEOmoz.org
SearchEngineGuide.com
WebmasterWorld.com
MikeGrehan.com
Mattcutts.com
SearchEngineWatch.com
SearchEngineCollege.com

#10 Popular Keyword Analysis

General Links http://www.wordtracker.com http://www.active-domain.com http://www.codegravity.com http://www.reystar.com

Special AOL Ask.com Lycos

#11 Linking Strategy
Do not create links too fast (Google does not like 200 links/day speed)
Do not have a link to every site that links to you
Do not have all links to the main page only - diversify!
Do not have all links from high PR sites - diversify!
Do not have one text of you inbound links - diversify!

#12 About Google's new strategy (possible)
The older the domain, the better its rankings.
Links from and to related sites work better.
Links from trusted (i.e. human editing) sites work better
Diversify links - do not forget .edu, .org sites.
The older the link, the better their weight.
Regular update is very good for PR.
The better traffic the better the rank.
Links embedded in the text work better.

#13 Using keywords
To get better search engine position use the most important keywords in:
- URL
- Meta tags (title, descriptio , keywords)
- Headers (H1, H2, ..)
- Beginning of the text
- Alt text (images)